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Abe makes sales pitch for Fukushima sake at Davos

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Prime Minister Shinzo Abe and other Japanese officials toast with sake produced in Fukushima Prefecture during the Japan Night event in Davos, Switzerland, on Wednesday.
Jan 24, 2019
DAVOS, SWITZERLAND – On the sidelines of the World Economic Forum Annual Meeting on Wednesday, Prime Minister Shinzo Abe made a sales pitch for sake produced in Fukushima Prefecture.
At the Japan Night event in Davos, Abe advertised Yamato no Kokoro, produced in Fukushima’s Aizuwakamatsu from rice that his wife, Akie, grew in Yamaguchi Prefecture, where his electoral home district is located.
In the past, it would have been unthinkable for a sake brewer in the Aizu region to use rice from Choshu — now Yamaguchi — Abe said in a speech, noting that the Aizu and Choshu domains fought against each other in a civil war amid the 1868 Meiji Restoration.
Yamato no Kokoro is a symbol of peace, he said.
“I hope you’ll enjoy Japanese food and sake, the strongest of the country’s soft powers, and visit Japan to enjoy the real stuff,” Abe said.
The prime minister was making an appearance at the World Economic Forum Annual Meeting for the first time in five years. Abe made a speech at the Davos conference and stressed the need to promote free trade.
He returned to Japan on Thursday evening.
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January 25, 2019 Posted by | fukushima 2019 | , , | Leave a comment

Japan Night reception to serve a selection of Gold Prize-winning sake

Promotion of Fukushima Prefecture’s sake by the Japanese government in total denial of  the Fukushima radiation contamination existing health harmful risk!!!
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Various sake brands from Fukushima Prefecture have won the Gold Prize at the prestigious Annual Japan Sake Awards 2018
Jan 22, 2019
Six kinds of Fukushima Prefecture’s sake will be served to complete the feast at the annual Japan Night reception during the World Economic Forum Annual Meeting 2019 — one of the events that VIPs from around the world attending the conference look forward to the most.
Fukushima, as one of the major rice-producing prefectures in Japan, is known for its flavorful sake, which relies heavily on the stable harvesting of quality rice.
At the Annual Japan Sake Awards 2018, one of the most prestigious sake competitions that dates back to 1911, Fukushima had 19 brands of sake take home the Gold Prize. Out of 850 entries submitted from across Japan, 232 were awarded the Gold Prize, and Fukushima, together with Hyogo Prefecture, topped the list of Gold Prizes by prefecture.
Fukushima has been the prefecture to win the most Gold Prizes for six consecutive years, marking a record since 1956 when records were first kept. It was also a product of Fukushima, the Okunomatsu Adatara Ginjo 2017 made by Okunomatsu Sake Brewery, a venerable sake manufacturer established in 1716, that was selected as the winner of the Champion Sake Award in the International Wine Challenge (IWC) 2018, out of a record number of 1,639 candidates in the sake category.
The Okunomatsu Adatara Ginjo, comprising a clean, fresh and balanced taste that has been highly evaluated internationally, will be served at the Japan Night event.
The brewery stands on the premises of about 12,000 square meters, almost as large as a baseball field, at the foot of Mount Adatara. Its sake is made using the mountain’s fresh subsoil water.
Five other sake brands to be served at the Japan Night include the Gold Ninki Junmai Daiginjo by Ninki Shuzo; Momo no Namida by Yamatogawa Brewery; Sparkling Toyokuni by Toyokuni Brewery; Issho Seishun Bessen Daiginjo by Akebono Brewery; and Aizu-miyaizumi Junmaishu by Miyaizumi-meijo.
The Gold Ninki Junmai Daiginjo has already gained international recognition after being served at the Nobel NightCap 2012, the final festivity of the Nobel Week organized by students. Ninkishuzo, located in Fukushima’s city of Nihonmatsu, takes pride in making sake through the traditional method of using wooden tools and Japanese-style pots. The local rice they use is well-suited for making sake because of the wide range of temperatures.
Momo no Namida (tears of a peach) is a liqueur made of locally produced peach juice and sake.
Fukushima is one of the major peach-producing areas in Japan. Peach orchards that were not able to deliver their peaches to customers across Japan in the spring of 2011 after the nuclear incident following the Great East Japan Earthquake inspired the liqueur, which overflows with a fresh peach scent.
Sparkling Toyokuni is the only sparkling sake to be served at the event. Taking a bronze medal at the 2017 IWC, its bubbly fruitiness is perfect for toasting. Toyokuni Brewery, established in 1862 in the town of Aizubange in the central part of Fukushima, sticks to the traditional funashibori (slow pressing) method without using a compressor.
Issho Seishun Bessen Daiginjo is one of the brands that won last year’s Gold Prize at the Annual Japan Sake Awards. With a name that can be translated as “youth for life,” it presents a light and fresh sweetness with a pleasant aroma.
Aizu-miyaizumi Junmaishu took first prize among the 456 entries of the Junmaishu category in the Sake Competition 2018, another large-scale sake competition that started in 2012. Junmaishu refers to a kind of sake made only with rice, rice koji (malted rice) and water with no added alcohol. It is often favored by sake lovers who enjoy the scent and taste of rice in their sake.

January 25, 2019 Posted by | fukushima 2019 | , , | Leave a comment

Fukushima governor ‘pushes safety of prefecture’s food’ on Europe tour

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Attendants of a reception held at the Japanese Embassy in London on Thursday are served sake from Fukushima Prefecture.
 
LONDON – Fukushima Gov. Masao Uchibori on Thursday kicked off a tour of Britain and France with the goal of publicizing the safety of food from the prefecture.
In London, Uchibori met with officials of British importing companies to promote Fukushima products and develop sales channels.
 
He also paid a courtesy call to Mark Field, the United Kingdom’s minister of state for Asia and the Pacific. Uchibori told Field that the people of Fukushima are profoundly grateful for the warm, generous support received from Britain since the March 2011 earthquake and tsunami and the subsequent meltdowns at the Fukushima No. 1 nuclear power plant. Before the meeting, Field enjoyed dried peaches from Fukushima given by the governor.
 
During a Thursday evening reception at the Japanese Embassy in London, some 200 Japanese and British guests tasted foods and drinks from Fukushima, including the prefecture’s specialty Ten no Tsubu rice dishes with wagyu, locally brewed sake and peach juice.
 
Uchibori’s tour was planned after the European Union in December lifted its restrictions on imports of some foods from Japan, including rice grown in Fukushima. The restrictions were imposed due to concerns over radioactive contamination from the nuclear disaster.
 

March 23, 2018 Posted by | Fukushima 2018 | , , , , | Leave a comment

Fukushima to play direct role in pitching its produce in Tokyo-area supermarkets

There is no safe dose of radiation and any governmental propaganda saying otherwise is just criminal.

Especially when it comes to internal radiation from contaminated foods,  much more harmful than external radiation. Internal radiation’s harm is much greater many times depending which organ or cellular tissue is affected.

Japanese government once more continues to sacrifice the health of its citizens to  economic expediency.

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To fight harmful rumors about Fukushima farm produce and to revive sales, the prefectural government plans to set up permanent sales spaces for susceptible products in major supermarkets in the Tokyo metropolitan area this summer.

The prefectural government has been trying to improve sales by emphasizing the results of radiation tests proving the products are safe. But supermarkets are still reluctant to sell Fukushima produce even six years after the triple core meltdown at the Fukushima No. 1 nuclear plant.

The prefectural government will now focus on establishing sales channels and making sure Fukushima-made produce is treated the same way as produce from other prefectures. It will provide funds to hire sales staff to promote the products and to offer perks to those who buy them.

To recover the sales channels lost after the 2011 meltdowns, prefectural officials have judged it necessary to directly support distribution in addition to publicizing the radiation tests to prove Fukushima produce is safe.

We will take drastic measures to boost distribution of prefecture-made food products to recover and explore sales channels,” said Fukushima Gov. Masao Uchibori at his first news conference of the year on Jan. 4.

The prefecture plans to start the project in about 10 supermarkets in the Tokyo area before expanding to other stores after gauging public response. Fruit, vegetables, rice and meat produced in Fukushima will be sold at those locations and promoted by staff offering free samples. Prefectural officials may also try to generate interest by offering Fukushima products for free via lotteries.

The prefectural government plans to reach out to supermarket chains for proposals on how they would set up these dedicated promotional spaces. It believes retailers can benefit from the project because they can expect an increase in customers and sales by selling the produce with incentives attached.

Fukushima plans to invest part of the ¥4.7 billion in rumor-squelching funds allocated in the central government’s fiscal 2017 draft budget on projects aimed at improving its image.

We will ask for the acceptance and cooperation of supermarkets so that sales sections and channels for Fukushima-made products lost after the Great East Japan Earthquake can be regained,” said an official of the Farm Produce Distribution Division.

http://www.japantimes.co.jp/news/2017/01/15/national/fukushima-play-direct-role-pitching-produce-tokyo-area-supermarkets/#.WHvRAX3raM8

 

January 15, 2017 Posted by | Fukushima 2017 | , , | Leave a comment

Govt. Mulls Ways to Promote Fukushima Produce

The Japanese government plans to create ways to encourage consumers to buy food from Fukushima Prefecture. The area still suffers from the perception that its foodstuffs are unsafe due to the 2011 Fukushima Daiichi nuclear power plant accident.

Reconstruction Minister Masahide Imamura and senior government officials held a meeting on Friday.

The officials reported that a lot produce and processed foods from Fukushima are forced to be sold at prices lower than their pre-accident levels.

They explained farmers and food producers from the region face numerous challenges, such as fewer sales routes and reluctance to buy their products.

They decided to offer benefits to consumers who purchase the food.

Imamura stressed simply advertising won’t be enough and he wants the officials to create a framework that will entice consumers. He noted giving them rewards in a point system is one idea.

http://www3.nhk.or.jp/nhkworld/en/news/20161007_35/

October 7, 2016 Posted by | Fukushima 2016 | , , , , , | Leave a comment