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Govt. Mulls Ways to Promote Fukushima Produce

The Japanese government plans to create ways to encourage consumers to buy food from Fukushima Prefecture. The area still suffers from the perception that its foodstuffs are unsafe due to the 2011 Fukushima Daiichi nuclear power plant accident.

Reconstruction Minister Masahide Imamura and senior government officials held a meeting on Friday.

The officials reported that a lot produce and processed foods from Fukushima are forced to be sold at prices lower than their pre-accident levels.

They explained farmers and food producers from the region face numerous challenges, such as fewer sales routes and reluctance to buy their products.

They decided to offer benefits to consumers who purchase the food.

Imamura stressed simply advertising won’t be enough and he wants the officials to create a framework that will entice consumers. He noted giving them rewards in a point system is one idea.

http://www3.nhk.or.jp/nhkworld/en/news/20161007_35/

October 7, 2016 - Posted by | Fukushima 2016 | , , , , ,

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