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Beer made with Fukushima rice launched in HK

Beer anyone? NO THANKS!

Jan. 21, 2022

A brewery in Hong Kong has unveiled a craft beer made with rice grown in Fukushima Prefecture, northeastern Japan. Hong Kong restricts imports of many agricultural products from the prefecture following the 2011 nuclear accident, but rice is allowed in.

The company invited the media and Consul-General of Japan, Okada Kenichi, to a launch event on Kowloon Peninsula on Thursday.

It produced the beer at the request of Fukushima Prefecture and Japan Agricultural Cooperatives, or JA.

It is made with a brand of rice called “Ten-no-tsubu”.

JA says Hong Kong imports 3 tons of Ten-no-tsubu rice every year. The craft beer will be sold at events promoting foods from Fukushima Prefecture.

The head of JA’s Hong Kong office says he wants people there to learn about the rice brand, so it will lead them to buy other food products from the prefecture.

January 24, 2022 - Posted by | Fuk 2022 | , ,

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