Fukushima nuclear plant operator resumes TV ads

japan-shut-down-all-reactors-in-the-wake-of-the-fukushima-crisis-the-worst-nuclear-accident-since-the-1986-chernobyl-disaster-1531881035985-7.jpg Japan shut down all reactors in the wake of the Fukushima crisis, the worst nuclear accident since the 1986 Chernobyl disaster

18 Jul 2018

TOKYO: The operator of Japan’s crippled Fukushima nuclear plant on Wednesday (Jul 18) resumed television commercials, seven years after a 2011 meltdown that sparked the world’s worst atomic accident in a generation.

A retail arm of Tokyo Electric Power Co (TEPCO) Holdings said it was placing commercials on television, radio stations, and trains, as competition among energy companies intensifies.

The decision is controversial, with some activists angered that TEPCO is spending on advertising while it remains on the hook for enormous costs stemming from the disaster, including clean-up, decommissioning and compensation payments.

But a spokeswoman for TEPCO Energy Partner said the new campaign was “necessary” to help Fukushima.

“Our achievement of sales targets will allow us to fulfil our responsibilities for Fukushima,” Megumi Kobayashi told AFP.

The commercials feature “Tepcon”, a rabbit mascot who shares “ear-grabbing” information about the company’s electricity and gas packages.

TEPCO took its commercials off the air in the aftermath of the Fukushima disaster, which was triggered by a massive earthquake and ensuing tsunami in March 2011.

The tsunami wrecked cooling systems at the Fukushima plant on Japan’s northeast coast, sparking reactor meltdowns and radiation leaks.

Japan shut down all reactors in the wake of the Fukushima crisis, the worst nuclear accident since the 1986 Chernobyl disaster.

The government has poured billions of dollars into TEPCO to keep the company, which supplies electricity to Tokyo and the surrounding area, afloat.

It faces massive ongoing costs as it stumps up cash for decommissioning the reactors, cleaning up contaminated areas and paying compensation to those who fled their homes due to radiation fears.

https://www.channelnewsasia.com/news/asia/fukushima-nuclear-plant-operator-resumes-tv-ads-10540020

1 Comment »

I have two relatives that are leaving Japan. Many people ill. The economy is awful and rotting there. Kids feel no future. It is fake, like maga is in the United States. Fake economy, fake leaders as more death and rot pile up. This is the truth.

Comment by Nick | July 19, 2018 | Reply

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Hiroshima and Nagasaki on the cutting room floor https://thebulletin.org/2019/08/hiroshima-and-nagasaki-on-the-cutting-room-floor/ By Thomas Gaulkin, August 5, 2019 Seventy-four years after nuclear weapons were first and last used in war, it can be challenging to conceive of the devastation they cause. But even in the immediate months after the atomic bombs were dropped on Hiroshima and Nagasaki in August 1945, news accounts offered a view of ingenuity and destruction that often elided the human cost.

The newsreels below [on original] were mainly screened to audiences in 1946 and 1947 and detail the destructive force of the explosions almost entirely through excited accounts of the structural damage to the cities. There’s occasional mention of the lost city populations and the scientific knowledge to be gained from studying their casualties, but hardly any description of what people actually suffered, let alone personal accounts. It’s instructive to look at and listen to these reports today, and contemplate what is missing.

The 12-minute reel below was produced by the US War Department in 1946. “Tale of Two Cities” makes selective use of film that was confiscated from a Japanese filmmaker, Akira Iwasaki—though you wouldn’t know that from the narration, which boasts that “army cameramen have found and filmed pictorial evidence that tells in twisted steel and stone the effect of death-dealing atomic power.” (Some twenty years later, historian Eric Barnouw obtained more of Iwasaki’s footage and produced a remarkably different narrative that documented the horrible physical impact of the attacks on Hiroshima’s citizens.)

Contrasted with the triumphant tone of the news/propaganda made for 1940s audiences, silence changes everything. Made public only decades later, the two films below —one beginning with footage of wounded victims, the other, a full-color glimpse of survivors picking up the pieces of the ruined city—report what those above do not, without a single word.

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