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“The scores are going off the charts”: Iran conflict boosts support for renewables and energy independence

 Anti renewable energy messages are no longer winning the battle of ideas,
for now, as sovereignty and independence become the new buzzwords, says
marketing expert Ed Coper.

The nays were gaining ground, albeit from a
small base, before the start of the Iran war, he says. But rapidly rising
fuel prices and shortages, as the Strait of Hormuz remains blocked to most
of the world’s oil and gas tankers, have supercharged the
already-powerful idea that renewable energy equals independence.
“Already, before Iran, energy independence was the most resonant
[message]. Now that the conflict has happened, it’s even more resonant.
The scores are going off the charts,”

Coper, the CEO of communications
agency Populares, tells Renew Economy. “Our assumption is that those
messages are only going to increase in strength over time. We’re
certainly seeing that with our testing at the moment.” Coper is basing
his view on the company’s in-house algorithm, which he says captures
millions of social media impressions on ideas and images being tested in
the market.

 Renew Economy  20th April 2026

https://reneweconomy.com.au/the-scores-are-going-off-the-charts-iran-conflict-boosts-support-for-

April 23, 2026 - Posted by Christina Macpherson | renewable