The world needs to hear, repeatedly, the simple message on urgency of climate change (and of nuclear threat, too)

SELLING THE SCIENCE OF CLIMATE CHANGE , Climate One, 4 May 18, The scientific consensus is that human activity is cooking the planet and disrupting our economies. Yet many people still don’t believe that climate change will affect them personally. Or they deny that the problem is urgent enough to take action that would disrupt their lifestyles. Why has communicating the facts about climate change to the public been such a challenge?

“Facts don’t work by themselves,” says David Fenton, founder and chairman of Fenton Communications. “Facts only really work when one, they’re embedded in moral narratives. Secondly, facts don’t work unless they’re embedded in stories. And third, the brain only absorbs messages that are simple and that are repeated.”…….

“Part of my job,” he explains, “is to help scientists speak English and acceptable accurate drama.”

Fenton believes in exploiting the findings of cognitive science to deliver otherwise complex messages. “Only campaigns work,” he stresses, “Only the repetition – I’m repeating myself I know – of simple messages changes public opinion and affects the brain.”

Fenton notes that while it’s hard to be optimistic when you hang out with climate scientists, he remains so because the climate movement has never really tried to reach the general public at a scale similar to a national advertising campaign – let alone the disinformation campaign of the fossil fuel industry……. Climate One is presented in association with KQED Public Radio. https://climateone.org/audio/selling-science-climate-change

1.This Month

of the week

Global Network Against Weapons and Nuclear Power in Space. http://space4peace.org/

https://www.ecoshock.org/

Paul Beckwith, Climate System Scientist

October 6 – 13 – INTERNATIONAL WEEK OF PROTEST TO STOP THE MILITARIZATION OF SPACE.”

The climate change threat to nuclear power

By Natalie Kopytko “…………The final problem is droughts, which climate models predict will become longer and larger. Legal battles have already been fought in the US over scarce water resources in regions with nuclear power plants, including the Catawba river basin in the Carolinas and the Apalachicola/Chattahoochee/Flint river basin in Georgia, Florida and Alabama. These battles show us that adapting our systems – including nuclear power – to a reduced supply of water will not be easy.

The International Atomic Energy Agency advises the nuclear industry to build power plants to last for 100 years. Given that climate models don’t agree on what to expect within this time period, it is not at all clear how this can be achieved.

New reactors could use dry or hybrid systems with lower water requirements, but the costs of running these systems are likely to be prohibitive. Considering nuclear power plants already have problems with construction cost overruns, any additional costs are likely to meet resistance.

What is to be done? Most forms of energy generation are vulnerable in some way to the effects of climate change, and the fact that nuclear power is among them is yet another argument against a wholesale shift towards this source of energy.

The bottom line is that if nuclear power is to be used to mitigate the effects of climate change, it must also be capable of adapting to them. There are serious doubts that it can. more https://www.newscientist.com/article/mg21028138-200-the-climate-change-threat-to-nuclear-power/

Uninhabitable Regions with Extreme Heat and Humidity

Human Core Body Temperature Limits Adaptability to Heat Stress

PETITIONS

Tell Congress: Stop Trump from ordering a nuclear first strike without a Congressional declaration of war.

PREVENT UNNECESSARY RADIOACTIVE RISKS ACROSS THE USA NATION

Protect Idaho’s water. Stop nuclear waste.

nuclear-news

The News That Matters about the Nuclear Industry Fukushima Chernobyl Mayak Three Mile Island Atomic Testing Radiation Isotope