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USA nuclear industry – desperate advertising campaign to win hearts and minds

Nuclear – Power The Extraordinary – New Ad Campaign Touting Marvels of Atomic Technology, Forbes, Rod Adams, 30 Sept 17, The Nuclear Energy Institute (NEI) announced in early September that was starting a new advertising campaign with completely reimagined creative materials.Using the general tagline of “Nuclear. Power the Extraordinary” the U.S. nuclear industry’s trade organization will be speaking “to the critical role that nuclear technology plays in our lives. With dramatic visuals, the new campaign captures the far-reaching benefits that nuclear technology brings to air quality, economic vitality, public health and exploration of new worlds.”……..

Since taking over as NEI’s President and CEO last year, Maria Korsnick has emphasized the importance of taking a new approach to maximizing nuclear energy’s “immense potential.” She has stressed the need for the industry to advocate for itself.

 “I am truly passionate about the role that nuclear energy can play for our nation and the world. I consider it the unsung hero of our energy mix…My focus is to get nuclear energy recognized as an essential part of the nation’s industrial and electrical infrastructure.”……..

The ads will initially be heard and seen in key state battle grounds like Pennsylvania, Ohio and New York as well as in the Washington, DC area………


October 2, 2017 - Posted by | spinbuster, USA

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