THE NEW CON – film “THE NEW FIRE” -nuclear advertising for 2017
The “New Nuclear” lobby is kicking off its New Nuclear propaganda for 2017 with its favourite tactic – FILM.
They started this method with great success in 2013 with a very glossy and quite seductive advertisement calld “Pandora’s Promise” That has now been rehashed many times, e.g on Youtube. It pretends to be a documentary about c limate change, but is really a hymn to new nuclear “Generation IV” technology, especially Small Nuclear Reac
tors, and to endless consumption of electricity.
Then came the even more sophisticated and glossier television series, “Twisting the Dragon’s Tail”, a subtle nuclear advertisement promotion that featured Australia quite strongly. Cleverly introducing the negative aspects of the nuclear industry, it finishes with that same message for boundless energy consumption via New Nuclear.
These so-called “independent documentaries” are quite lavishly and expensively produced. Who pays for them? That is a well-kept secret. Do presenters like Derek Muller (Dragon’s Tail) understand how they are being used?
“The New Fire” is currently under production, using, as those other ads did, very capable media professionals. We have no idea who is behind this project, but, with billionaires now in the Small Nuclear Reactor business, we can suspect those in the nuclear front group “Breakthrough Energy Coalition”
The theme of those first two nuclear propaganda films was about the “need for ever-rocketing electricity consumption, and how new small nuclear reactors will meet that need.”
Thee theme of this 2017 nuclear advertisement will be that “only via new nuclear power can the world be saved from climate change” It will focus on the new smart young people who reject the boring old people’s anxiety about nuclear power.
THE NEW FIRE describes itself as ” an independent documentary that will introduce audiences to young nuclear engineers who are developing next-generation reactors which they hope will provide clean and safe solutions to the world’s future energy needs. Could these audacious innovators be the agents of change the world has been waiting for? With unprecedented access to key people, places and events, award-winning filmmaker David Schumacher has traveled the globe to capture a powerful, eye-opening story that needs to be told now—before it’s too late.”
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