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Video on fictitious Fukushima (nuclear) energy drink

see-this.wayFukushima energy drink video raises nuclear concern, Eco Business By Medilyn Manibo Thursday 26 March 2015 New ad takes aim at Tepco’s lack of transparency on the water contamination at Fukushima’s nuclear site. Watch the video here: A new energy drink made in Fukushima which promises to be 30 per cent stronger than any other energy drink has taken Japan by storm and has been “flooding the market” in the past year, according to a new video ad campaign released this month on various social media.

But the video which carries the ad is fictitious.

Three German activists launched the video to feature a fake energy drink called ‘Fukushima Water’ that has gone on to sell millions of bottles in Japan. The ad said the popular beverage may have the potential to “go global and become the next must-have”. The drink has already been tested in Canada, it added.

The video ad is part of a campaign to raise awareness on how little information the world has about water contamination in Fukushima’s nuclear site, four years after a strong earthquake triggered the meltdown of three reactors in the Daiichi plant run by Japanese utility firm Tokyo Electric Power Company (Tepco).

Activists Kenzi Benabdallah, Stefan Wittemann and Florian Tscharf, who are also art directors in Berlin, believe the parody video, which is making the rounds on social media, is one effective way to put pressure on Tepco to be more transparent. …..

News agencies reported the utlility firm continues to battle to contain the leakage, with daily flood of rainwater creating nearly 300 tonnes of radioactive water everyday.

Tepco has not warned the public promptly about the leakage, which may have slipped into the Pacific Ocean, claimed the German activists. “The best way to force change is through social media. Expose the company and force them to share with the public what is going on,” Benabdallah told The Guardian.


March 28, 2015 - Posted by | general

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