Useless but “Fun” Christmas gifts are trashing the planet

So you need that smart cuckoo clock for Christmas, do you?, George Monbiot, Guardian, 26 Nov 13
A global bullshit industry recruits the values with which we’d like the festival to be invested – to sell things no one wants Guilt is good. It’s the feature that distinguishes the rest of the population from psychopaths. It’s the sensation you are able to feel when you possess a capacity for empathy. But guilt inhibits consumption. So a global industry has developed to smother it with a 13-tog duvet of celebrities and cartoon characters and elevator music. It seeks to persuade us not to see and not to feel. It seems to work.

The 2012 Greendex survey found that people in poorer countries feel, on average, much guiltier about their impacts on the natural world than people in rich countries. The places in which people feel least guilt are, in this order, Germany, the United States, Australia and Britain, while the people of India, China, Mexico and Brazil have the greatest concerns. Our guilt, the survey reported, exists in inverse proportion to the amount of damage our consumption does. This is the opposite of what a thousand editorials in the corporate press tell us: that people cannot afford to care until they become rich. The evidence suggests we cease to care only when we become rich.

“Consumers in countries such as Mexico, Brazil, China and India,” the survey tells us, “tend to be most concerned about issues like climate change, air and water pollution, species loss and shortages of fresh water … In contrast, the economy and the cost of energy and fuel elicit the most concern among American, French and British consumers.” The more you have, the more important money becomes. My guess is that in poorer countries empathy has not been so dulled by decades of mindless consumption.

Watch the latest advertisement for Toys R Us in the US. A man dressed up as a ranger herds children on to a green bus belonging to “the Meet the Trees Foundation”. “Today we’re taking the kids on the best field trip they could wish for,” he confides to us. “And they don’t even know it.”

Did Toys R Us Just Make an Anti Science Education Ad?

On the bus he starts teaching them, badly, about leaves. The children yawn and shift in their seats. Suddenly, he announces: “But we’re not going to the forest today …” He strips off his ranger shirt. “We’re going to Toys R Us, guys!” The children go berserk. “We’re going to get to play with all the toys, and you’re going to get to choose any toy that you want!” The children run, in slow motion, down the aisles of the shop, then almost swoon as they caress their chosen toys.

Nature is tedious, plastic is thrilling. The inner-city children I took to the woods a few weeks ago would tell a different story, but hammer home the message often enough and it becomes true.

Christmas permits the global bullshit industry to recruit the values with which so many of us would like the festival to be invested – love, warmth, a community of spirit – to the sole end of selling things that no one needs or even wants…….

Are we so bored, so affectless, that we need to receive this junk to ignite one last spark of hedonic satisfaction? Have people become so immune to fellow feeling that they are prepared to spend £46 on a jar for dog treats or £6.50 a bang on personalised crackers, rather than give the money to a better cause? Or is this the western world’s potlatch, spending ridiculous sums on conspicuously useless gifts to enhance our social status? If so, we must have forgotten that those who are impressed by money are not worth impressing.

To service this peculiar form of mental illness, we must wear down the knap of the Earth, ream the surface of the planet with great holes, fleetingly handle the products of that destruction then dump the materials into another hole. A report by the Gaia Foundation reveals an explosive growth in the pace of mining: cobalt production up 165% in 10 years, iron ore by 180%, a 50% increase in nonferrous metals exploration between 2010 and 2011.

The products of this destruction are in everything: electronics, plastics, ceramics, paints, dyes, the packaging in which our fatuities arrive. As the richest deposits are mined out, ever more land must be attacked to maintain production. Even the most precious and destructive materials are junked when a new dopamine hit is required: the UK government reports that a tonne of gold embedded in electronics is landfilled in this country every year…… A fully referenced version of this article can be found at Monbiot.com http://www.theguardian.com/commentisfree/2013/nov/25/christmas-selling-things-nobody-wants

November 27, 2013 Posted by Christina Macpherson | 2 WORLD, environment | Leave a comment