Surrealist marketing – FUKUSHIMA NUCLEAR PLANT TO BECOME A TOURIST ATTRACTION

26 August 2013

http://www.tourism-review.com/japan-fukushima-nuclear-plant-will-be-turned-to-tourist-attraction–news3819

Plans are underway to construct a tourist attraction on the location that formerly hosted Japan’s Fukushima nuclear plant that was adversely affected by the disastrous tsunami. This is despite the presence of excessive levels of radiation in the area and the waters adjacent to it.

Image source ; http://www.tokyotimes.com/2013/fukushima-victims-to-pay-back-compensation/

This latest scheme is being proposed by a faction of intellectuals, learners, writers, and designers. Going by the name Fukushima Gate Village, it will be situated 25 miles from the area and will be an isolated region.

Image source ; http://evacuatefukushimanow.wordpress.com/2011/09/30/hibakusha-and-ogres-part1/

Building plans have ensured that those residing in the village hotel are adequately guarded from the hazardous concentration of radiation still present in the area. Other amenities to be built include restaurants, souvenir shops and a museum which will serve as a reminder of the second most horrible nuclear calamity to ever grace the face of the earth. Labs operating on renewable energy resources will also be constructed in the village.

A section dubbed “ground zero” will be constructed inside the nuclear plant’s periphery and is set to become a major attraction. Visitors who will be dressed in protective kits will have the ability to take snapshots of the reactors constructions and the construction team who is at the moment doing the clean out exercise from this section.

The minds behind this scheme stated that the main notion for construction of this village was for it to serve as a reminder of the mishap and also be a place where families affected by the tragedy can meet and grieve over those who lost their lives.

People residing adjacent to this village are still in an unsettled state, but the construction of this village brings a new ray of hope as it promises to create new job opportunities for them. It is predicted by professionals that it might take up thirty years to fully make the region contamination free.

Image source ; http://evacuatefukushimanow.wordpress.com/2011/09/30/hibakusha-and-ogres-part1/

Those involved say that the motivation to put up this high profile attraction was brought about by the existence of other similar attractions including New York’s Ground Zero, Auschwitz concentration camp in Poland and Cambodia’s killing fields.

More here on why this article is being promoted;

World of advertising undergoes digital change

Chris Betros Executive Impact Aug. 19, 2013

TOKYO —

The world of advertising has seen many innovations in recent years as the media landscape changes. The changes are being driven by digital communications.

One of the companies at the forefront is the Aegis Media Group, a global communication agency established in 2003 (and bought by Dentsu), that operates in over 30 markets with digital at its heart. One of the group’s subsidiary companies is Isobar, a professional full support digital marketing group working on strategic planning, creative system planning, media planning, analytics, consulting and application service, to support clients with technology all over from the world.

Isobar’s global clients include Kellogg’s, adidas, Reebok, Disney and P&G, while its Japan-based clients include Panasonic, Fujitsu, Casio, H.I.S., Jetstar and Pernod Ricard.

Overseeing Isobar’s operations in Japan is CEO Takahiro Uchinaga who was born in Shizuoka in 1980. After working for a while as a professional drummer in a recording studio, Uchinaga began his career path at IBM. After that, he worked as a digital content planner at Livedoor, and then established his own company FileFix in 2007. In 2011, FileFix became Isobar Japan after an M&A with Aegis Media Japan in 2011.

Japan Today visits Uchinaga at the Isobar Japan office in Chiyoda Ward to hear more.

How is business so far this year?

Business has been good so far this year. While the advertising sector has slowed down, digital market opportunities have increased because it has a high return on investment. Since 2011, we have more than doubled our staff and we now have 50.

Who are your clients?

About half are multinational companies. Our biggest domestic clients are Panasonic and Casio.

How is the Japanese market different?

Like any country, consumers’ needs and the culture are different, as well as the way that clients use digital tool. The mobile culture is advanced in Japan. However, smartphones have equalized many markets.

What is Isobar’s approach to digital marketing?

More here>> http://www.japantoday.com/category/executive-impact/view/world-of-advertising-undergoes-digital-change?utm_campaign=jt_newsletter&utm_medium=email&utm_source=jt_newsletter_2013-08-24_AM

August 26, 2013 - Posted by arclight2011part2 | Uncategorized

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Too big to fail////

US and French ad agencies merge to form world’s largest
Two of the world’s largest advertising agencies, France-based Publicis Group and New York-based Omnicom, have announced a merger.

It will make them the world’s biggest advertising group, worth 26.4 billion euros. Publicis and Omnicom shareholders will each hold about 50 percent of the new company’s equity.

The tie-up could put pressure on rivals to do similar deals to keep pace.

French unions have called on the government to protect jobs and avoid a monopoly situation.

The proposed mega-merger could bring rival accounts such as Coca-Cola and PepsiCo under one firm, underscoring the scale of the deal and the potential conflicts it raises.

Presented as a merger of equals, the companies said it would give the combined firm the necessary scale and investment firepower to cope with rapid changes wrought by technology on the advertising business.

Turmoil in the industry

At a news conference in Paris, the chief executives of the two companies pledged they could handle concerns from major clients who may find the marriage too close for comfort, as well as address questions from regulators who are concerned about maintaining a competitive landscape.

“This is a new company for a new world,” Publicis CEO Maurice Levy said. “It will be able to face the exponential development of new internet giants like Facebook and Google, changing consumer behavior, the explosion of big data, as well as handle the blurring of roles of all the players in the market.”

Levy said both companies had years of experience setting up “strict firewalls” to protect clients’ interests. Even so, the deal is likely to create some instability as rival ad agencies try to poach clients while Publicis and Omnicom are distracted by the merger.

“This is going to cause turmoil within the industry,” said a senior industry executive. “Everyone is going to reassess where they stand and every company outside of Omnicom and Publicis will be all over their clients during this period.”
http://www.euronews.com/2013/07/29/us-and-french-ad-agencies-merge-to-form-world-s-largest-agency/

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