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Lavish media campaign to promote Vermont nuclear reactor

they are pouring money into TV, radio and newspaper advertising, lobbying lawmakers and civic groups…they are spending freely on the “I Am Vermont Yankee” campaign, blanketing Vermont TV stations with commercials showing plant employees talking about their jobs there, at a cost well into six figures.

Vermont nuke plant still lobbying for new license, Google hosted news, By JOHN CURRAN (AP) – 4 Oct 10, MONTPELIER, Vt. — Shot down once, the owners of the Vermont Yankee nuclear plant continue pushing for a second vote by state lawmakers for a license extension allowing it to stay open past 2012.

But they’ve been less active than expected in donating to legislative candidates who might help them this year. Instead, they are pouring money into TV, radio and newspaper advertising, lobbying lawmakers and civic groups and supporting plant workers who stand to lose their jobs if it closes.

Vermont is the only state that has given itself the power to turn thumbs down on a re-licensing. The U.S. Nuclear Regulatory Commission typically has that authority.

Campaign finance records show the political action committee of plant owner Entergy Corp. has donated less than $10,000 to candidates and committees since 2009, a sharp drop from $107,000 given in the two previous years…….rmont’s campaign finance laws don’t require political donors to identify their occupations, employers or political interests, so it’s hard to identify all the money being donated to campaigns by the nuclear plant’s employees, contractors or executives.

Meanwhile, its owners are spending hundreds of thousands of dollars on an “I Am Vermont Yankee” advertising campaign that showcases plant workers talking about their jobs and the importance of the plant to Vermont’s economy.

And lobbyists for New Orleans-based Entergy Corp. have been quietly pressing lawmakers in hopes of a vote that would reverse a state Senate vote last February to block the plant from operating past 2012……the 2007 collapse of a cooling tower and revelations that its representatives misled state officials about leaks of radioactive tritium and strontium-90 have fueled pushes to shut it down when its license expires — or sooner……they are spending freely on the “I Am Vermont Yankee” campaign, blanketing Vermont TV stations with commercials showing plant employees talking about their jobs there, at a cost well into six figures. Entergy has bought $120,295 worth of air time this year at CBS affiliate WCAX-TV of Burlington, one of four stations.

The Associated Press: Vermont nuke plant still lobbying for new license

October 7, 2010 - Posted by | media, USA | , ,

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