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GDF Community Partnership promotes “feel good” books to children, making nuclear waste dump ‘cute and safe’.

In 2003 The Advertising Standards Authority ruled that BNFL – now the
Nuclear Decommissioning Authority could not “make an absolute claim”
about the future of nuclear waste at Sellafield and the advert showing a
butterfly flying away from a hand, with the headline “The future of the
environment is in safe hands” was ordered to be removed.

Now in 2022,
Nuclear Waste Services, a subsidiary of the Nuclear Decommissioning
Authority has formed partnerships of Nuclear Waste Services and “the
local community” called GDF Community Partnerships (three in Cumbria and
one in Lincolnshire).

GDF Partnership literature has been produced to
promote support in communities for a Geological Disposal Facility for heat
generating nuclear wastes. All advertising literature published under the
tagline “Working in Partnership” states: “Doing the right thing for
future generations. Geological disposal is one of the UK’s largest ever
environmental protection projects, which will provide a safe and secure
long-term solution for the disposal of higher activity radioactive waste.
This programme will create investment and jobs over many generations.”

This flies in the face of the 2003 ASA ruling that no absolute claims can
be made for the future safety of nuclear waste. “GDF’s Heroes”
Advertorial Literature Targeted at Children. While all the GDF Partnership
advertising aimed at adults makes absolute claims which as the ASA
previously ruled cannot be backed up (unless the GDF Partnership have a
fail safe crystal ball), our primary complaint is the literature aimed at

In particular a promotional colouring book aimed at children
called “GDF’s Heroes”. Colourful Nuclear Dump “feel good” books are
targeted at children to advertise Geological Disposal.

Radiation Free Lakeland 1st Sept 2022

September 2, 2022 - Posted by | spinbuster, UK

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