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Nuclear lobby not winning hearts and minds, so a propaganda drive is needed

Public Outreach Is Needed to Gain Support for the Nuclear Power Industry Power Magazine, 11/06/2017  Gary J. Duarte “……….Nuclear proponents must spread the message of the energy source’s value: rebrand, redirect, recycle, and renew……

the benefits of nuclear power far outweigh the perceived problems. Engagement with the public is necessary in order to offset political obstruction. Educated grassroots constituents can raise their voices against political correctness, and point out the sound science and engineering behind nuclear technology…….
Media distribution of information must provide equal time and print to inform both sides of complex issues……..
Aside from the country’s need for a nuclear waste storage garage, new technologies are on the horizon too. Tomorrow’s nuclear players should be utilizing grassroots education to advance their causes. The public needs to be made more aware of small modular reactors (SMRs), lead-cooled fast reactors, and molten salt reactors. The best way to improve public knowledge of these new technologies is through outreach.
In recent years, the U.S. Nuclear Energy Foundation (USNEF) has been one of the loudest nuclear advocacy voices. The group is working to become the go-to source for nuclear technology information. A paradigm shift is necessary, and USNEF is involved in multiple programs to address this through grassroots education.

USNEF provides local presentations, industry presentations, American Nuclear Society workshops, Advanced Reactor Technical Summits, Yucca Educational Symposiums (YES), open invitation tours to the Idaho National Laboratory, print collaterals, and TV and YouTube videos available via website download. The foundation is promoting the same advanced reactor designs and SMRs that the industry is currently pitching to government legislatures, agencies, and others.

The bottom line is that rebranding, redirecting, recycling, and renewing “Atoms for Peace” involves understanding the value and importance of grassroots education, and engaging with the general public to promote the nuclear industry’s benefits.

—Gary J. Duarte is director of the U.S. Nuclear Energy Foundation


November 8, 2017 - Posted by | spinbuster, USA

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