The News That Matters about the Nuclear Industry Fukushima Chernobyl Mayak Three Mile Island Atomic Testing Radiation Isotope

A new load of twaddle from James Conca and “Generation Atomic”- marching “for science” on 22 April!

Amazing that they can pretend that this thing is “non profit”. Backed by nuclear lobbyists like Rod Adams, and with board members like Lenka Kollar  (Director of Business Strategy at NuScale Power where she is working to bring NuScale’s small modular reactor to market through business plan development)

Generation Atomic asks the public for donations, and if you donate, they’ll supply a shirt for you to publicise the nuclear industry, on the March For Science on 22 April.


Advocating For Nuclear Energy — There’s An App For That, Forbes, James Conca, 6 Apr 17 There’s a new App that helps you advocate for nuclear energy. Named Atomic Action, it’s from a non-profit grassroots start-up, called Generation Atomic, that specializes in door-to-door canvassing operations and gamifying nuclear advocacy……

The developer, uCampaign, is a pioneer in gamifying advocacy, successfully creating and deploying similar tools for issues and political campaigns in the 2016 elections. Gen A’s team is taking Atomic Action public tomorrow, April 5th. Those interested will be able to download the app beginning tomorrow in Apple’s App Store or the Google Play Store, free of charge…….

When a Gen A volunteer knocks on a door, they present potential supporters with an entirely digital experience on a handheld or mobile device. On the screen are facts about three main benefits of nuclear energy:

 – Jobs & Economy

– Affordable Energy

– Environment

Volunteers allow potential supporters to self-select issues through Gen A’s tailored digital platform. Following the conversation, canvassers send the new supporters a text message invitation to download the Atomic Action app.

Supporters even earn points by sharing content, contacting legislators, attending meetings, and recruiting new supporters. The engine for this campaign was rooted at the campuses of the University of Pittsburgh and Pennsylvania State University. Gen A has established two officially-recognized student chapters at each university. Thus far, of the thousands of people Gen A has had a conversation with, 53% sign up to support nuclear…….

The nuclear industry is vilified in the press, scorned by green activists, and ignored by politicians…..But it cannot seem to pierce the unfair image that has been painted by irrational – and baseless – fear……..Above all, the industry must wrest control of the green message.


April 7, 2017 - Posted by | spinbuster, USA


  1. I am on the board of directors for this non-profit. I am also a severely poor student. I’m a part of it, because climate change is a serious threat and nuclear energy is America’s largest source of carbon free electricity, and if you wanna meet our climate goals then we need nuclear power. I make no money from doing this. Neither does Lenka.

    You should check out Lenka’s talk at the climate talks, because she was the only U.S. representative that publicly stated that Trump shouldn’t have left the Paris Climate Agreement, and she’s also a fantastic and determined person who cares deeply about the environment. Just like all of us. We wanna work with renewables toward a more sustainable future, and everyone on our board believes that. So if you wanna call us all shills or something, go ahead, because you couldn’t get more grass roots than us. Please do some research.

    Currently on my way to D.C. for the citizens climate lobby . . . .

    Comment by Aries Loumis | June 5, 2018 | Reply

    • What “non profit” is this board? you’re surely not trying to make out that General Atomics is non profit? It sounds as though you and Lenka have been sucked in by the “new nukes” industry’s ecomodernist twaddle?

      Comment by Christina MacPherson | June 5, 2018 | Reply

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