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When a campaign strikes a nerve

GreenWorld

posterdontnukeclimate1115Every successful campaign for social change causes reaction. After all, if the campaign weren’t hitting at vested interests, weren’t causing disruption for some entity, then there would be no need for a campaign–its goals would simply be adopted by acclamation.

Indeed, campaigns that don’t generate reaction are campaigns that don’t succeed: that means they haven’t attained enough attention or backing to matter to their targets.

Thus, it’s always a source of initial gratification when, after launching a new campaign, reaction sets in. When you can see you’ve struck a nerve. When your opposition attacks you directly. And that high point is elevated further when the best attack your opposition can muster is one against the least important of your arguments.

So it is that the international Don’t Nuke the Climate Campaign, for which NIRS is the U.S. member, last week began feeling that warm gratification, that recognition that we are…

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December 1, 2015 - Posted by | Uncategorized

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