The Pro-Israel Propaganda Complex

The Zionist PR machine is an enterprise to behold. It is probably historically unprecedented in the breadth and density of its lobbying and propaganda entities.

If Israel is so innately good, why does it need so many resources to proselytise it, to defend it and to dissimulate about its character?

3 January 2026 AIMN Editorial, By Dr Evan Jones. https://theaimn.net/the-pro-israel-propaganda-complex/

Caitlin Johnstone’s customary finger on the Zionist pulse is how I was first exposed to the telling presentation by Sarah Hurwitz to the Jewish Federations of North America General Assembly on 16 November 2025. Hurwitz was a senior adviser in the Obama administration (from which she was appointed as a member of the United States Holocaust Memorial Council).

Says Hurwitz, young people no longer read but are hooked on social media. There, with respect to Gaza, they confront a ‘wall of carnage’. Hurwitz laments that: “So I want to give data and information and facts and arguments, and they are just seeing in their minds: carnage. And I sound obscene.” (Grown up) rationality has seemingly succumbed to (teenage) unprocessed sense impressions.

More, Holocaust education has been turned against us because our own young kin are applying the role of the evil oppressor, (Jewish) god forbid, to Israel itself.

British philosophy academic Lorna Finlayson (New Left Review’s Side Car) chimes in with respect to the Hurwitz performance:

“The true meaning of the Holocaust, we might infer, is not that it was bad because the strong were hurting the weak, but because Jews were the victims. When the victims are Black or Palestinian, it’s different.”

Peculiar that Hurwitz imagines that ‘the data and information and facts and arguments’ at her command contradict the youngster’s visualising the ‘wall of carnage’. The ‘data and information and facts and arguments’ that I am familiar with are consistent with the visuals.Finlayson concurs:

“The trouble for Hurwitz, however, is that if the pictures aren’t on her side, the ‘facts’ and ‘data’ are even less so. The more we see of them, the worse Israel looks.”

Dead children, medicos, journalists, aid workers – an impressive and mounting tally. Ah, and the infrastructure! The landscape obliterated. Bradford University’s Paul Rogers, interviewed in April 2025, estimated that 70,000 tonnes of explosives had been dropped on Gaza to that date.

Hurwitz waxes mystical:

“The problem is, we’re not just a religion … We’re a nation. Civilization. Tribe. Peoplehood. But most of all we’re a family. … The seven million people in Israel, they are not my co-religionists, they are my siblings.”

‘The seven million people in Israel’ – what? Hurwitz is referring to Jewish people in Israeland, presumably, Jewish settlers who don’t live in Israel (add Russian ersatz Jews assimilated to up the numbers). Hurwitz conflates the local Jewish population and the state of Israel. The others don’t exist.

Civilisation I don’t think so. ‘Tribe’ is correct – this is tribalism writ large. Yet the bad eggs, the founders and successive leaders of apartheid Israel, are dictating to the tribe the terms in their entirety on which tribalism will prevail. For Hurwitz – Israel is us, period. Being Jewish, you’re in the tribe on Israel’s terms – period. What do you think, at some expense, we send you to Jewish day school and Hebrew school for?

Finlayson again:

“The problem [for Hurwitz] with Palestinian children is not that they are evil [as perthe claims of Benjamin Netanyahu and Yoav Gallant] but that they are a PR challenge.”

How in the world could the bloodthirsty Zionist enterprise, acting with impunity, face a PR challenge?

The Zionist PR machine is an enterprise to behold. It is probably historically unprecedented in the breadth and density of its lobbying and propaganda entities. The character of the matrix is well captured in a review of American academic Harriet Malinowitz’s recent book Selling Israel: Zionism, Propaganda, and the Uses of Hasbara, from whence this Malinowitz summary is extracted:

“[The hasbara, which can be] bluntly described as propaganda, but in fact comprises a huge network of government ministries, nongovernmental organizations, nonprofit agencies and charities, campus organizations, volunteer groups, watchdog bodies, professional associations, media networks, fundraising operations, and educational programs that aim to fortify a Zionist-defined notion of Jewishness in persons within Israel, the United States, and other countries.”

Quite. And that’s just for Jewry itself, to keep it on the straight and narrow. The network addressed to the non-compliance and ignorance of non-Jews is something else.

Attached below is a list, inevitably incomplete, of organisations that one has been able to compile from public sources. It is a scrappy matrix, even anarchic but layered, influenced by national Jewish communities’ size and history, and by individual initiatives. It is complemented by Israeli state authority initiatives.

In total, the resources devoted to selling Israel and warding off and attacking its detractors have been and are formidable. Do Zionists have time in their life for anything else?

There’s an anomaly here. If Israel is so innately good, why does it need so many resources to proselytise it, to defend it and to dissimulate about its character?

The juggernaut has evidently had impressive results, of which the following samples.

The US Congress is a Zionist-occupied entity. The mass murderer Benjamin Netanyahu is invited into the hallowed premises (Joint: 10 July 1996, 24 May 2011, 3 March 2015, 25 July 2024; House: 12 September 2002), debauches it with his mendacity and is met with standing ovations.

The EU-Israel Association Agreement ‘entered into force’ in June 2000. The Agreement accords Israel considerable privileges. The background is here. The 154 page document is here. Of integral relevance is Article 2:

“Relations between the Parties, as well as all the provisions of the Agreement itself, shall be based on respect for human rights and democratic principles, which guides their internal and international policy and constitutes an essential element of this Agreement.”

Israel is an apartheid state by construction, so how could this trade Agreement ever get on the drawing board, leave alone come to fruition?

Israel remains ensconced in global sporting entities, as exemplified with soccer. There is currently pressure on UEFA and FIFA to exclude Israel but the governing bodies have resisted to date. Russia has been sanctioned. Israel remains in the bosom of global sport.

Ditto culture. Eurovision’s sponsor, the European Broadcasting Union, is also under pressure to exclude Israel but has ignored it (this is ‘a non-political event’). Russia is immediately expelled in 2022. Israel remains in Eurovision. Israel has won Eurovision four times, with more recent questions arising of dubious voting integrity and the transparent ‘soft power’ leverage by Israel of the platform to detract from the ongoing genocide.

Perusing the list, one can observe select categories.

1. Some early organisations began as charities to support Jewish communities in need. Amongst these, there has been a general trend to turn towards support for the state of Israel – sometimes auxiliary, sometimes central. Some latter–day organisations are formally Jewish community support-oriented but add Israel to their charter.

2. Some organisations stand out with respect to the influence of their operations. Uniquely there is the Jewish Agency for Israel, in Mandatory Palestine, which, with the Jewish National Council, were the nuclei for the state of Israel after 1948.

Singularly important are the dominant organisations in particular countries, not least AIPAC in the US, the Board of Deputies of British Jews, and CRIF in France.

The power of AIPAC puts it in a league of its own. AIPAC exerts an enormous influence on the US Congress, not least through funding for and against sitting members and candidates, and fostering Israel junkets. AIPAC funding contributed to the defeat of long-serving Illinois Representative Paul Findley in 1982. Findley’s contemporary and fellow activist Pete McCloskey, California Representative (1967-83) was perennially under attack from the Zionist lobby. AIPAC and other Jewish organisations’ funding facilitated the defeat of long-time Georgia Representative Cynthia McKinney and Alabama Representative Earl Hilliard, both in 2002 primaries. AIPAC funding defeated Maryland Congresswoman Donna Edwards, seeking re-election to a seat she previously held, in 2022. AIPAC funding defeated Missouri Representative Cori Bush and New York Representative Jaamal Bowman, both in primaries in 2024. Apparently AIPAC ‘invested’ $45 million in the November 2024 elections, half of which went to defeating Bush and Bowman. AIPAC conferences present a ghoulish spectacle in which Congress and government members bow down before AIPAC’s commitment to the imperatives of a foreign rogue state. (More details regarding the US Israel lobby are outlinedin Serge Halimi’s ‘Is the United States’ patience with Israel running out?’, Le Monde Diplomatique, December 2025.)

3. A discernible category covers Christian Zionist organisations and Jewish organisations seeking amity with and support from Christian groups, not least Evangelicals. Christians United for Israel (US) is clearly the most significant of this grouping, with CUFI claiming over 10 million members. Israel and Zionism evidently value this alliance in terms of the numerical ‘heft’ that it brings.

Israeli academic Tom Ziv performed a quantitative analysis of the size of evangelical Christian Zionist populations in 18 Latin American countries (‘Evangelicalism and Support for Israel in Latin America’, Politics & Religion, 2022). He found a link between the size of such groups and the country’s support for Israel as reflected in UN votes, with such groups evidently having a direct impact on their country’s foreign policy. Being a ‘true’ value-free academic, he declines to articulate the ‘policy implications’, although the Israeli authorities would be thoroughly aware of the implications for hasbara PR funding.

As mainstream protestant churches were reducing their support for Israel (tangibly in divesting denomination-related investments from Israel-related corporations and activities), so also there had been some small shift against whole-hearted support for Israel amongst young evangelicals. …………………………………………………………………………………………………………………………………………………………………………………………https://theaimn.net/the-pro-israel-propaganda-complex/