How Zionism was sold to the world

Harriet Malinowitz’s new book, “Selling Israel: Zionism, Propaganda, and the Uses of Hasbara,” reveals how Israeli propaganda and public relations promoted Zionism while concealing Palestinian oppression and dispossession.

Mondoweiss, By Eleanor J. Bader November 29, 2025

There are a number of pressing questions at the heart of Harriet Malinowitz’s newly released book, Selling Israel: Zionism, Propaganda, and the Uses of Hasbara. “How could what was initially a small group of Eastern European Jewish thinkers and activists convince the Jews of the world to agree that they were all one ‘people’ undergoing one shared threat with one shared path to salvation – as well as a shared imperative to seek it?” she asks. “How could they convince the rest of the world to include them in the family of nations? And how could they convince all involved – including themselves – that their project of liberation was a benign and noble one to which they were entitled, producing no casualties or collateral damage?”

The answers to these queries are at the crux of Selling Israel, and the book not only systematically examines them, but dives into how hasbara – globally enacted but Israeli government-instigated propaganda and public relations efforts– has been used to boost Zionism, diminish the perception of Palestinian oppression, and promote the fallacy that the 78- year-old country began as a land without people.

The exhaustively researched work was touted by Publisher’s Weekly as “an impressive and meticulous challenge to established narratives.”

Malinowitz spoke to reporter Eleanor J. Bader about herself, her research, and her findings shortly after the book’s publication.

Malinowitz………………………………………………………………………………………………………………………………………… During my own time on a kibbutz, there were Palestinian men working in the fields not far from the kibbutz members and international volunteers, but when we were all called in for a break in the “breakfast hut,” I saw that they simply kept working. I also met and drank tea with Palestinian merchants in the “shuk,” or Arab market, in Old Jerusalem, so I realized that what I’d been told about everyone in Israel being Jewish was untrue. I was told they were “Israeli Arabs” – without any coherent explanation. This left me completely baffled. Still, I was sure that I must be the one who wasn’t getting something…………………………

……………………….. I read Lenni Brenner’s 1983 book, Zionism in the Age of Dictators, which talked about Zionist complicity with Nazis. That provided another jolt.

I knew just enough to be excited by the first Intifada in 1987. But by the time of the second Intifada in 2002, people had cell phones and I could hear gunfire in Jenin via Democracy Now! on the radio. There were now blogs and listservs which carried information in new ways. But I was still naïve enough to be astounded that Israel refused to let a UN fact-finding team into the area.

This was a real turning point for me……………………………….

…………………………………… when I returned to the U.S., I plunged into research on the history of Palestine and of Zionism and eventually merged those interests with my research on propaganda, already well underway. I soon knew that I wanted to write a book on Zionism and propaganda, but it took me twenty years to complete the project!

Bader: The idea that God promised Israel to the Jews is largely unchallenged. Why is this?

Malinowitz: I think people are afraid to mess with other people’s religious beliefs, particularly where God is concerned. Plus, a lot of people believe the claim!

Bader: You write that Israelis rarely invoked the Nazi Holocaust before the 1960s because it was felt that the loss of six million Jews seemed like a sign of weakness, as if they’d gone to their deaths “like sheep to the slaughter.” Yet you also note that the genocide was seen by David Ben-Gurion to be a ‘beneficial disaster.’ Can you elaborate?

Malinowitz: I was shocked by how disparaged survivors of the Holocaust were in the country’s early years, as if they were a stain on Israeli masculinity that had to be expunged. Later, though, there was an ideological shift; the Israeli military reassured the world that they were strong, determined, and capable of fighting back if attacked, but at the same time the Holocaust could be invoked as a reminder of their perpetual victimhood, justifying all their exploits in the name of averting another genocide against the Jewish people. Similarly, the Holocaust has been used strategically when it serves international fundraising or is needed to garner empathy for Israel as an allegedly beleaguered nation.

Bader: Zionism was mostly promoted by Ashkenazi Jews who put forward the idea that there is one unified Jewish people. How did that idea spread?

Malinowitz: Zionism started out as an idea hatched by Eastern and Central European Jews, emerging in response to their own dire situation in the late nineteenth century. ………….For me, the claim that Israel represents all Jewish people is a fallacy. I, for one, was never consulted about this!

………………………………………………………………Malinowitz: Doubt can be a powerful weapon. There is a template that was developed by the tobacco industry that Zionists, climate and Holocaust deniers, Armenian genocide deniers, and others have used. The idea is there are competing narratives and both should be equally considered – rather than examining their credibility. This was why it took so long to convince the public that smoking caused cancer – because industry operatives challenged scientific expertise with their own “research,” leaving people thinking that the jury was still out and they might as well go on smoking until there was a clear and present danger. It’s been the same with Nakba denial. If the Zionists didn’t really force the Palestinians out in 1948, then they bear no responsibility for the refugees, right?

Bader: The idea that Israel is essential to Jewish survival has long been accepted as true. Why did alternatives to Zionism fail to gain traction?

…………………………………………………………………….., Zionists pushed the idea of Israel as the only solution t0 antisemitism, the only way Jews could be safe. …

…………………………………………………………………………..https://mondoweiss.net/2025/11/how-zionism-was-sold-to-the-world/