Musk’s Lawsuit Is About Destroying Free Speech

The point of this lawsuit is to intimidate anyone who speaks out against antisemitism, white supremacy and other forms of bigotry.

SCHEERPOST, By Ari Paul / Fairness and Accuracy In Reporting (FAIR) November 27, 2023

He wasn’t bluffing.

After threatening to sue liberal media watchdog Media Matters for America (CNBC, 11/18/23), Twitter’s principal owner Elon Musk did just that, arguing in papers filed in a Texas court that the group “manipulated” data in an effort to “destroy” the social media platform, causing major advertisers to pull back (BBC, 11/20/23

The world’s richest human was responding to an MMFA report (11/16/23) about Twitter—which Musk has rebranded as X since purchasing the once publicly traded company—and its promotion of far-right, antisemitic content. It said that while “Musk continues his descent into white nationalist and antisemitic conspiracy theories,” the social media network has been “placing ads for major brands like Apple, Bravo (NBCUniversal), IBM, Oracle and Xfinity (Comcast) next to content that touts Adolf Hitler and his Nazi Party.”

The report came just as the world stood in shock of Musk’s latest outburst of antisemitism: Just before the lawsuit was filed, he “publicly endorsed an antisemitic conspiracy theory popular among white supremacists: that Jewish communities push ‘hatred against whites’” (CNN, 11/17/23). This received widespread condemnation, including from the White House (Reuters, 11/17/23).

A few weeks earlier, the South African–born billionaire had endorsed the “white genocide” conspiracy theory (Mediaite, 10/27/23), a central myth of white supremacy: “They absolutely want your extinction,” he replied to a Twitter user who claimed that the melting down of a statue of Robert E. Lee was proof that “many seek our extinction.” The reported exodus of advertisers from Twitter in such a brief time span has been enormous (AP, 11/18/23).

The AP (11/20/23) reported that Twitter’s lawsuit claims MMFA “manipulated algorithms on the platform to create images of advertisers’ paid posts next to racist, incendiary content,” and that the lawsuit states that the instances of hateful content near such advertisements were “manufactured, inorganic and extraordinarily rare.” (By “manufactured,” Musk means that MMFA got its results by following far-right accounts on Twitter as well as the accounts of Twitter‘s major advertisers.)

Antisemitic vitriol

It isn’t a secret that antisemitic vitriol has increased on the site under Musk’s management (New York Times, 12/2/22; Washington Post, 3/20/23; Vice, 5/18/23). What’s different now is that the MMFA report and the anger toward his last outburst happened as he is losing the business he desperately needs, as the brand has been rapidly tanking since he spent $44 billion to acquire it (Fortune, 5/30/23).

The case was filed in Texas, although Twitter is based in California and MMFA is in Washington, DC. Musk’s choice of venue has everything to do with his right-wing politics and nothing to do with compliance with the law. …………………………………………………………………

I have written for several years about the right’s attempt to use the courts and legislatures to destroy press freedom to suppress reporting and opinions the rich and powerful don’t like (FAIR.org, 3/26/21, 5/25/22, 11/2/22, 3/1/23). The lawsuit sends a warning to reporters and advocates that can be easily interpreted: Musk isn’t just interested in taking over one social media network, but also drowning out the voices of anyone who challenges him. The point of this lawsuit is to intimidate anyone who speaks out against antisemitism, white supremacy and other forms of bigotry.

For those of us who care deeply about free speech and a free press, let’s hope this lawsuit is swiftly tossed out. https://scheerpost.com/2023/11/27/musks-lawsuit-is-about-destroying-free-speech/