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Ukraine’s propaganda machine is vital for Zelensky: Here is how it works

Rt.com 12 June 23

Kiev is waging an extensive information war against Russia and it began long before the military conflict

The Russia-Ukraine conflict isn’t just about the clash of armed forces on the battlefield. It has also been marked by unprecedented levels of confrontation in the fields of information and psychology, cognition and semantics. 

Kiev has arguably achieved more success on the information front, than on the ground. There the “fighters” aren’t just journalists and information and psychological warfare specialists, but content makers and PR experts. Influencing the psyche, mindset, and emotions of ordinary people has become a big deal, as shaping Western public opinion is vital for President Vladimir Zelensky’s regime.

The symbols of war

Anyone familiar with advertising and PR knows that tying a product to a colorful, memorable symbol, or slogan, will boost its popularity, especially in this era of short attention spans. During wartime, the same strategy works just as well with the news as with advertising and election campaigns.

In the current conflict, Ukraine has become very good at creating symbols. Media outlets instantly take up any popular symbol and make use of it in order to influence the mindset of ordinary Ukrainians.

Here’s a recent example. In May, despite the very difficult situation for the Armed Forces of Ukraine (AFU) in Artemovsk (Bakhmut) and statements from several commentators  – particularly the former Zelensky adviser Alexey Arestovich – that the army could soon retreat (as it eventually did), Ukrainian society wasn’t at all worried and had complete faith in the AFU’s ability to retain control over the city.

In fact, public attitudes towards the battle were largely shaped by the media. For example, at the beginning of the year the rock band “Antytila” (“Antibodies”) released a video for the song ‘Bakhmut Fortress.’ A few months later, it became viral.  Ukrainians have since posted countless self-made versions of the video on social networks, affirming the myth of the impenetrable fortress of Bakhmut.

Such symbols are created not only during ongoing battles, but also in the aftermath of the AFU’s obvious failures. For example, at the end of February, the Artemsol salt production enterprise announced that before the start of active battles for Soledar (which ended in January with the victory of the Russian Army), it collected 20 tons of salt from the mines. The salt was packed into 100,000 packages bearing the symbolic inscription “Ukrainian Rock-Solid Strength.” Each package was sold for 500 hryvnia (about $13.50). According to the organizers of the fundraiser, most proceeds were spent on kamikaze drones for the AFU.

Symbolic campaigns like these occur regularly in Ukraine and are designed to encourage the population. In November of last year, when Russian troops withdrew from the west bank of the Kherson region and the AFU entered the eponymous regional capital, a national social media campaign urged users to place images of watermelons (the area grows them) on their profile pictures.  ………………………………………………………………

The triumph of these symbols, which have endured long after being confirmed as fake, is a result of the information bubble in which Ukrainian society and much of the West has found itself. In the past year and a half since opposition media was blocked, government-controlled outlets are often the only source of information for Ukrainians. 

The invisible front

“Today, information warfare is the core structure of any war. It is very important to have influence over a society that is involved in combat. Moreover, it is essential to convince the world community of the rightness of our actions in order to receive further support. Not only authorized persons can take part in this information war, but also regular citizens who ‘fight’ at their own discretion,” Ukraine’s Deputy Defense Minister Anna Maliar said in February.

Information and Psychological Operations (IPsO) are intended to brainwash people and shape public opinion, and they are among Kiev’s most important strategies in the conflict with Russia. In combat conditions, these operations are primarily aimed at demoralizing and disorganizing the enemy’s front and rear and inspiring a hopeless, doomed atmosphere. Usually, their main task is to discredit the military and political command and highlight defeat and failure…………………………………………………………………………………….

As part of Ukraine’s integration into NATO structures, special unit instructors from the United States and other Western countries are involved in the training of IPsO center personnel. In particular, these are specialists from the US Army’s 4th Psychological Operations Group (formerly called the 4th Military Information Support Group) and the UK’s 77th Brigade – a special unit of information, psychological, and cyber operations of the Armed Forces of Great Britain. IPsO specialists also undergo regular training at US military bases.

Disinformation and propaganda

In addition to official media outlets, Ukraine’s Information and Psychological Operations Centers rely on several thousand internet resources including information and news sites, social networks, and coordinated social media groups.

Even before the start of Russia’s military campaign, certain Ukrainian volunteer internet information resources were controlled by IPsO centers. This included the volunteer communities InformNapalm, (informnapalm.org ), Peacemaker (psb4ukr.org ), Information Resistance (sprotyv.info ), as well as commercial sites (seebreeze.org.ua, petrimazepa.com, podvodka.info, metelyk.org, mfaua.org, burkonews.info, euromaidanpress.com , peopleproject.com and others) used for information campaigns and testing “social engineering” technologies. In particular, it was noted that IPsO officers often operated under the guise of “volunteers” and pseudo-bloggers……………………………………

Ukraine uses various tools – including websites, social networks, and bots – to spread disinformation. In April, hackers from RaHDit and other groups revealed Ukrainian Telegram channels presumably supervised by the SBU, which posed as pro-Russian. An entire network of such channels, with an audience of 5-6 million people, was discovered during the investigation. The list includes channels Operation Z, Novorossiya 2.0, and many others……………… more https://www.rt.com/russia/577774-kievs-propaganda-machine-how-it-works/—

June 14, 2023 - Posted by Christina Macpherson | spinbuster, Ukraine