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”Fossil Free Media” aims to redress the balance of well-funded press that opposes action on climate change.

Jamie Henn, a co-founder of the climate group 350.org, had for a long time noticed a gap in climate advocacy that many had overlooked: while the fossil fuel industry pours money into ad campaigns, much of the climate movement simply doesn’t have the resources to do that work.

Inspired to change that, Henn launched Fossil Free Media to give public relations and communications support to grassroots groups taking on the fossil fuel industry and campaigning for climate justice. Fossil Free Media is also
trying to change the wider PR and advertising industry through its Clean Creatives campaign, pressuring agencies to break their ties with the fossil fuel industry.

 Guardian 11th Sept 2021

https://www.theguardian.com/environment/2021/sep/11/greenwash-fossil-fuels-ad-agencies

September 13, 2021 - Posted by Christina Macpherson | climate change, media