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The media’s false concept of “balance”

Even After January 6, Some Media Can’t Kick Their Addiction to False Balance, Fair, 

JULIE HOLLAR  18 Jan, 21,  In the wake of the unprecedented events of January 6, many in corporate media—on both the editorial and reporting sides—have displayed a new and refreshing ability to apply accurate labels to people and their behaviors (“sedition,” “incitement,” “white nationalists,” etc.) and to apportion blame based on reality, not a wished-for fantasy of balance.

That false concept of balance, which FAIR has criticized for years (e.g., 9/30/04, 9/17/20), is finally coming under greater scrutiny. As Washington Post media critic Margaret Sullivan (1/17/21) recently wrote: “When one side consistently engages in bad-faith falsehoods, it’s downright destructive to give them equal time.”

Considering that Trump has few allies left within the establishment—even many big businesses have publicly turned against him—perhaps it’s easier for journalists to cast off their commitment to false balance. But it’s far from inevitable. ……..https://fair.org/home/even-after-january-6-some-media-cant-kick-their-addiction-to-false-balance/

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January 19, 2021 - Posted by Christina Macpherson | media, USA

3 Comments »

  1. Interestingly, I cannot access the FAIR article, perhaps because I am on a VPN. I was recently discussing the much-lamented Fairness Doctrine, which contrary to popular belief in some circles, did not require equal time for all fringe beliefs, but instead was intended—at a time when media was primarily radio and 3 big TV networks—that broadcasters could not avoid controversial issues or present only a single side. The airwaves were recognized as of limited frequencies and belonging to the public, with broadcasters licenses given as a public trust. I have not thought much about how it would be applicable to Internet, cable, etc., today, but it should not have been discontinued when it was.

    njsally's avatar Comment by njsally | January 19, 2021 | Reply

    • That’ s strsnge
      I have emailed the rest of the article to you

      Christina Macpherson's avatar Comment by Christina MacPherson | January 19, 2021 | Reply

      • Thanks so much! Good article; the Fairness Doctrine and false equivalency are very different; I regret the loss of the former and despair of the latter.

        njsally's avatar Comment by njsally | January 19, 2021


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