“Fukushima Pride” – publicity event to promote Fukushima food in Paris
Fukushima food promoted in Paris https://www3.nhk.or.jp/nhkworld/en/news/20180325_07/ The governor of Japan’s Fukushima Prefecture is in Paris to promote farm products that are suffering from a damaged reputation following the 2011 nuclear accident.
Masao Uchibori is visiting Europe following the 7th anniversary of the massive earthquake and tsunami that triggered the accident at the Fukushima Daiichi nuclear power plant.
Uchibori organized the “Fukushima Pride” tasting event on Saturday at a shopping mall near Paris. Rice and fruit products were handed out to shoppers.
One visitor said she likes the dried peaches a lot and is not concerned about the safety of Fukushima produce now that it is widely circulated.
France has seen Japanese cuisine surge in popularity, which is pushing up the import of luxury foodstuffs and sake rice wine.
Uchibori expressed hope that France will help Fukushima overcome lingering concerns about the safety of its food and make inroads into the global market.
The Japanese government has been calling on other countries to lift import restrictions on its food products, after they cleared radiation screening.
In December, the European Union lifted import controls on some produce and seafood from regions affected by the nuclear accident.
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