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Nuclear lobby anxious about its image – trying to “engender optimism” about the industry

Nuclear magicianNuclear Communicatiion, by Suzanne Waldmann, The Energy Collective, 2 March 2015,”……. what, outside of simply providing information, can the industry do to shift people’s thoughts and feelings about nuclear?
A number of communicative tacks were floated at the CNA conference. One was better dialogue with communities, given the reasonable need communities have tofeel control over their destinies……Another option is to accelerate technological improvements. Famed climate scientist and nuclear supporter James Hansen told me that to accept nuclear power more broadly “the public needs to see things becoming safer.” ……..
there was a sense at the conference that the nuclear industry should be developing communication strategies to nudge a cultural shift amongst the public along at least one of two lines.

The first line is towards greater public pragmatism……….. the public health benefits of nuclear power ought to be foregrounded was an idea that percolated throughout the conference. ..

The second line is towards greater public optimism. Leslie Dewan testified that the spirit of the “Atoms for Peace” era—the exciting early days of atomic energy—is currently being rekindled among young nuclear engineers. How to rekindle that excitement about human ingenuity and transformative technology broadly across society is the most difficult question for nuclear communication. …..
How to engender a shift from a societal focus on risk to one on resilience and courage is perhaps the ultimate question for nuclear communication. http://www.theenergycollective.com/swaldmansympaticoca/2199926/nuclear-communication

July 20, 2015 - Posted by | general

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