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Essential for Internet lifestyles to be powered by renewable energy – Greenpeace

Renewable energy vital for internet lifestyles: Greenpeace, news.com.au  MAY 13, 2015 A GREENPEACE report released on Tuesday charged utilities with hampering efforts to use renewable energy to power data centres needed for services hosted in the cloud.

  • Greenpeace praised moves made by Apple, Google and other internet titans to fill a skyrocketing demand for electricity with solar, wind or other environmentally-friendly sources but lamented expansion of data centre capacity in places where utilities reliant on carbon-spewing coal fuel dominate markets.

    “A growing number of companies have begun to create a corner of the internet that is renewable powered and coal free,” the report said in an executive summary.

    Internet companies that have committed to being completely powered by renewable energy sources include Apple, Facebook, and Google, according to Greenpeace.

    Those commitments have driven growth of renewable power in several key markets, and caused some utilities to invest more heavily in that kind of electricity generation to meet demand, the report stated……

  • Amazon, Microsoft, eBay, and Oracle were among technology giant’s who scored low grades from Greenpeace when it came to green energy deployment and advocacy.

    “The magic of the internet seems almost limitless,” Greenpeace said. “But each new internet enabled magic trick means more and more data.” Increasing demand for data, particularly streaming video, and processing power in the cloud means ramped up demand for power by data centres doing the online work.

    “While there may be significant energy efficiency gains from moving our lives online, the explosive growth of our digital lives is outstripping those gains,” Greenpeace said………http://www.news.com.au/technology/environment/renewable-energy-vital-for-internet-lifestyles-greenpeace/story-fnjwvztl-1227353611355

May 16, 2015 - Posted by | 2 WORLD, renewable

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