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The Steyer-backed outside group, NextGen Climate, has billed itself as a progressive, pro-environment counterbalance to the wealthy oil and gas industry — as well as the primary foil to the pro-business Koch brothers and their well-funded conservative donor network.

The outfit, launched last year by the San Francisco billionaire, has already pledged to spend heavily this midterm year in Iowa to assist the Democratic Senate nominee Bruce Braley, and in Florida, where Gov. Rick Scott is facing a difficult re-election fight against Democrat Charlie Crist……….

GOP candidates in the NextGen cross hairs — Scott in Florida, Terri Lynn Land in Michigan, Scott Brown in New Hampshire and Cory Gardner in Colorado — hew closely to the “Republican troglodyte brand,” Lehane argued.

“They are anti-immigrant, anti-women, anti-science,” he said. “It’s a tough brand to win elections around.”

The group said that climate can be successfully used as a wedge issue — Lehane framed it as a moral clash between “right and wrong” — to boost turnout among Democratic voting groups that tend not to show up in midterm election years, specifically young voters, Hispanics and African-Americans……….

he primary difference between Steyer and conservative mega-donors, Lehane said, is that Steyer is not personally profiting from his political efforts. “He is giving all the money away,” he said. “He doesn’t have stand to gain some economic benefit by spending money that translates into his own personal economics.”

Lehane added, “We are spending a drop in the big oil bucket as compared to the fossil fuel industry, especially the Koch brothers. All Tom is trying to do is try to balance and level the playing field. We are never going to have as much money as the other side.” http://edition.cnn.com/2014/05/22/politics/steyer-climate-change-campaign/