nuclear-news

Huffington Post, CNN pal up with Nuclear Regulatory Commission

Gov’t Report: CNN, Huffington Post listed as ‘external stakeholders’ in NRC, alongside nuclear industry and pro-nuclear blogs — Both outlets help NRC to increase online influence, as CNN produces pro-nuclear infomercial http://enenews.com/govt-report-cnn-huffington-post-listed-external-stakeholders-nrc-alongside-nuclear-industry-pro-nuclear-blogs-both-news-outlets-give-tips-nrc-increase-online-influence

Independent Evaluation of NRC’s Use and Security of Social Media, Office of the Inspector General, Jan. 2013:

Internal Stakeholders (NRC staff) […]
External Stakeholders (Press) Energy Editor, AOL, Huffington Post — Nuclear Writer, Huffington Post — Producer, CNN News
External Stakeholders (Digital Influencers) Blogger, Atomic Power Review — Blogger, Idaho Samizdat: Nuke Notes — Blogger, Yes Vermont Yankee
External Stakeholders (Nuclear Industry) […] Senior Manager for Social — Media, Nuclear Energy Institute […]
External Stakeholders (US Government and US Senate Staff) US-CERT Representative, United States Computer Emergency Readiness Team — Policy Director, US Senate

Excerpts from the evaluation:

As part of the press, I have to be able to quickly communicate a lot of technical information into something our readers will grasp. But it helps if NRC had strong info graphics or a section that provided a breakdown of technical info so I can understand the translation from its source. — Huffington Post
NRC‘s materials are very basic and not very viral. Other agencies do a better job of including information graphics, photos, even clickable links. There‘s no extra. It‘s not influential. — Managing Editor, Huffington Post
One producer from Cable News Network (CNN) suggested that what was currently offered on Flickr does not compel him to return and urged NRC to provide more content that did not involve people in a conference room or of the chairperson speaking from a podium.
Read the report here (pdf)     See also: Paper: CNN’s nuclear propaganda film “is dishonest to its core” — It’s “actually an infomercial”

December 17, 2013 - Posted by Christina Macpherson | media, USA