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India’s Nuclear Corporation tries to make nuclear energy into “fun”

Nuclear corporation turns to catchy jingles to push Kudankalam project, DNA, Nov 25, 2011, Chennai | Agency: IANS Catchy jingles aired on two FM radio stations instead of dull and drab facts – this is the Nuclear Power Corporation of India Ltd’s new effort to convince the locals around the Kudankalam project that the atomic power plant is not bad after all.

“In an attempt to reach out to people, we have decided to air two one minute jingles on Suryan FM and Hello FM radio stations in Tirunelveli and Tuticorin districts as a part of public awareness programme,” said a senior NPCIL official preferring anonymity.

The NPCIL have approved two foot tapping jingles of one minute each with messages that nuclear power is reliable as against other energy sources like thermal/wind/hydro and about the importance of atomic power for nation building.

“The idea is to catch the people’s mind space which was earlier lost to the anti-nuclear activists,” NPCIL officials said. A new, energized print and visual media blitz is what NPCIL officials are planning to counter the anti-nuke propaganda based on “lies, untruths and unscientific claims”…..

Officials now reluctantly admit that they had perhaps committed an error by not taking the anti-Kudankalam Nuclear Power Plant propaganda seriously….http://www.dnaindia.com/india/report_nuclear-corporation-turns-to-catchy-jingles-to-push-kudankalam-project_1617428

November 27, 2011 - Posted by | India, marketing of nuclear

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