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“There is money in energy efficiency”

There is money in energy efficiency Business World

21 July 09 Investments in energy efficiency projects are enjoying a resurgence of popularity in attracting investments, although they still have to play catchup to their more popular cleantech cousin, renewable energy. This was apparent from the Asian Clean Energy Forum (ACEF) held at the Asian Development Bank (ADB) in Manila last June 15-19.One of the concepts explored in the ACEF was the concept of an equivalent power plant, or “efficiency power plant,” as some of the speakers called it. An efficiency power plant is a visualization of savings in power capacity from energy savings, a concept that is useful considering that most laypersons struggle to conceptualize energy efficiency, unlike the popular images of renewable wind turbines and solar farms etched in many minds……………………..

Energy efficiency is a relatively inexpensive and proven way to contribute to climate change mitigation, and at the same time contribute to the bottom line. We should expect it to share the limelight with its more visible cleantech cousin, renewable energy, particularly with ADB’s announcement during the closing plenary (and in media releases) that its target for energy efficiency investments is $2 billion.

But until a way can be found to help businessmen and investors visualize what energy efficiency is and its viability as an investment vehicle, it will always remain the unsung relative of its more popular cleantech cousin, renewable energy.

BusinessWorld Online: Philippine Silicon Valley — By Dennis Posadas: “There is money in energy efficiency”

July 20, 2009 - Posted by Christina Macpherson | 2 WORLD, climate change, ENERGY | renewables