The alternative is now the mainstream
According to Lazard, the most cost-effective options to reduce carbon emissions are wind and utility-scale solar. Rooftop solar might fit there, except that Lazard found that the cost of installing rooftop solar in the U.S. runs twice that of the rest of the world.
It’s a truism perhaps most prevalent in the music scene: today’s alternative is tomorrow’s mainstream.
I remember when a new Irish band called U2 first came to the United States. Their first show was at a Washington club called The Bayou, where my band frequently played. U2 was opening for some good friends of mine, the locally-hot Slickee Boys. Afterwards, the Irish kids went off on their American tour in support of their just-released first album, Boy. I Will Follow from the album became a monster hit on alternative radio (mainstream rock radio at the time wouldn’t touch it). But the buzz in the indy media…
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