Japan’s media sacrificed journalistic integrity for money from TEPCO
the Japanese media which for years accepted TEPCO’s advertising cash in exchange for compromising their journalistic integrity……TEPCO used hundreds of millions to silence any possible media criticism of the company and nuclear power.
TEPCO media strategy questioned ABC Radio A.M. Toney Eastley, Mark Willacy reported this story on October 5, 2011
TONY EASTLEY: To Japan, and more revelations have emerged about the machinations of TEPCO, the giant company that operates the Fukushima nuclear power plant.
It splashed $350 million a year on advertising and took journalists on junkets just to promote its products.
AM has spoken to Japanese politicians and journalists who describe how TEPCO used its wealth to strangle any opposition to the company.
North Asia correspondent Mark Willacy reports from Tokyo….
KENJI NAKANISHI: For newspaper companies and TV companies TEPCO is one of the biggest clients.
During parliamentary investigations he questioned TEPCO’s former president about the company’s vast ad budget.
Mr Nakanishi says it’s clear TEPCO used hundreds of millions to silence any possible media criticism of the company and nuclear power.
KENJI NAKANISHI: If they say something bad about nuclear plants they want make them shut up.
MARK WILLACY: But like other Japanese firms, TEPCO employed other more subtle ways of persuading journalists to see things its way.
HIROE KAMBAYASHI (translated): They’ll take journalists for tours of their nuclear power plants then the reporters will come back to Tokyo and be entertained at clubs and bars.
The journalists and TEPCO will become very close and the reporters will hesitate to write critical reports about the company or nuclear power. ….
But this disaster should also shake up some sections of the Japanese media which for years accepted TEPCO’s advertising cash in exchange for compromising their journalistic integrity.
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