Marketing of Nuclear Power Internationally- theme for March 2011
Since I first wrote this theme post, the Fukushima disaster has changed everything.
But the nuclear/uranium lobby will continue – more desperately than ever. They are up against the common sense of the ordinary citizen. Any reasonable person would pause to reflect. But some corporate executives and others, in the good old tradition of the tobacco lobby, will push every old spin and lie, to convince the public that nuclear power is good for them
Marketing nuclear power, like marketing cigarettes, is easier in “Third World” countries. And, it’s getting critically important for the nuclear industry to resuscitate itself – FAST . As more nuclear reactors close down, there’s a panic on to get contracts for new ones.
This selling frenzy isn’t doing too well in countries that already have experience in nuclear power - USA, Russia, UK, France. So – companies like AREVA, Westinghouse, General Electric, Rosatom, Toshiba, Kepco – scramble amongst themselves to convince Asian, Middle Eastern and African countries that they need nuclear power.
With little experience of nuclear, (and having the ambition to get nuclear weapons) Third World countries are a sitting duck for this unscrupulous marketing.
Even better, rising totalitarian powers – learning from China, can well hide the financial and environmental costs from their citizens.
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